Social Media for Social Good: A How-to Guide for Nonprofits
Maximize every donation dollar using social-media marketing best practices
With Social Media for Social Good, you have everything you need to get your organization online at all levels: Web 1.0: Websites, e-newsletters, and “Donate Now” buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps.
Learn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI.
Heather Mansfield owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by Fundraising Success Magazine, and serves on the board for the Latin America Working Group.
- The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series)
- The Networked Nonprofit: Connecting with Social Media to Drive Change
- No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
- Forces for Good: The Six Practices of High-Impact Nonprofits (J-B US non-Franchise Leadership)
- The Generosity Network: New Transformational Tools for Successful Fund-Raising
- Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (The Jossey-Bass Nonprofit Guidebook Series)
- Nonprofit Fundraising 101: A Practical Guide to Easy to Implement Ideas and Tips from Industry Experts
- The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Strategic Writing: Multimedia Writing for Public Relations, Advertising and More