Storytelling—how to catch and hold a reader’s interest through artful narration of factual material
 
William E. Blundell, one of the best writers on one of America's best-written papers—The Wall Street Journal—has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about:
 
·         How and where to get ideas
·         What readers like and don’t like
·         Adding energy and interest to tired topics
·         Getting from first ideas to finish article
·         The rules of organization
·         How—and whom—to quote and paraphrase
·         Wordcraft, leads, and narrative flow
·         Self-editing and notes on style
 
… plus many sample feature articles.