Whiter & Brighter Smile: Removes stains and discolouration from the surface of your teeth to significantly whiten and brighten your smile.;100% Natural & Vegan: Contains no synthetic additives, preservatives, foaming agents, fluoride, artificial colours or flavours, and no abrasive baking soda or salt.;Anti-bacterial: Contains anti-bacterial and anti-fungal qualities that's excellent for your oral health.;Premium Grade Formula: The premium grade activated charcoal is a finely reduced powder (5-10 microns), which presents a huge surface area for the absorption of unwanted substances.;Non-abrasive: Premium grade activated charcoal formula safely lifts stains and toxins, for a whiter, healthier smile; safe for everyday oral care.