SMOOTHEST - Using the ideal water temperature and gentle air pressure brewing yields rich flavor with lower acidity and without bitterness.;RICHEST - Total immersion brewing results in uniform extraction of the ultimate in full coffee flavor.;PUREST - Micro filtered for grit free coffee - unlike other press-type coffee makers.;FASTEST - One minute from start to enjoy. The actual press time takes only 20 seconds.;MADE IN THE US - Patented