A business plan is a document that outlines in detail what the business is and how it will generate revenue. It is a projected roadmap to success that typically takes into account the next 1-5 years of the business lifecycle. A business plan is often referred to as a ‘living document’, meaning that it is not set in stone but rather evolves with new information or new circumstances as the business grows. Venture capitalists and general investors in a business like to see a business plan so they can gauge its potential for success. This book covers every single section of a business plan. It covers how to do a market analysis. It has terms such as SWOT and PESTEL analysis. It is also filled with examples of how other companies or startups set up their business plan or business model. Only enough examples to make the points clear. This is meant to make your life easier, and we know it will. Read the book, learn the concepts, follow the steps, and you'll have your first business plan!

As a bonus for our readers we have included a section on building your pitch deck. The last section of this book explains the elements of a slide deck, which is the digital presentation (PowerPoint or PDF format) used to pitch your company to investors for funding. It is essentially the executive summary in slide format. The ‘ask’ or funding request section is easily omitted when repurposing the slide deck for a presentation to a general audience, and repurposed as a pricing slide when used for sales meetings. The pitch deck is your visual business plan, thus it seemed only natural to include it in this title and save our readers from having to buy another book on the matter.

The Concise Reads Business Success series is a collection of short reading material that highlights important concepts in business education that every student, business owner, and entrepreneur should know from accounting and incorporating, to building a robust business plan and managing operations. We hope you enjoy Peter's easy to read explanations. The affordable pricing makes this series available to anyone willing to learn and the concise aspect makes it so it does not take more than a single day to learn or a single weekend to master. Good luck and please review the book when you're done so that others could see the value derived from this affordable series. Thank you for your interest and happy concise reading!