Dave Lent’s love affair with the video camera has flourished for four decades. As a freelance cameraman - news, documentaries, sports, business, and entertainment - he continues to shoot for clients all over the world. Dave learned early and often that the power of video - to inform, entertain, or inspire - flows not from the camera, but from the craft.

“I really enjoy books that nail the material. This was a quick read and a great refresher for those of us who have been shooting for a long time.” Kevin Jeffrey, cameraman

“After reading Video Rules I feel as though I have a mentor with me all the time!” Annemieke Ruggenberg, producer/videographer

“If you want to shoot at the pro level then read this book.” Mark I., filmmaker

Dave distills 40 years of accumulated know-how into a set of core principles, featuring The 6 Laws of Camerawork and The 5 Keys to Mastery. Whether you're an aspiring filmmaker, a seasoned professional, or the home/office paparazzi, VIDEO RULES will dramatically shorten your learning curve, showing you how to...

COMPOSE IRRESISTIBLE IMAGES
HARNESS THE EMOTIONAL FORCE OF AUDIO
HARMONIZE WITH THE CLIENT (OR COLLEAGUE) FROM HELL
PREPARE FOR A WAR ZONE...AND LIVE TO TELL THE STORY
DISCOVER AND DEVELOP YOUR UNIQUE GIFTS
GROW A PROSPEROUS AND BULLETPROOF CAREER

With VIDEO RULES as a guide, the stories you shoot will be the ones people remember...and talk about.

“If you were only going to buy one book to improve your shooting skills I would make it this one. A must-read if you're looking to get more creative, shoot better video, and take kick-ass pictures.” Annie L, Amazon customer

“The best, most concise book about shooting video I've read. It's deep, but also a quick read. A great book by a master of the art of video.” Author/Photographer, Amazon reviewer

“Video Rules provides practical knowledge coupled with real life experience. This book has confirmed for me what I’m doing right and provided insight into what I could be changing. A quick read that is not bogged down by technical jargon, this is easily accessible material for all levels of cinematographers. I highly recommend this book.” John Shaterian, producer/cameraman

“I find this book immensely inspiring. As a visual artist using video as a complementary tool for projects and documentations, I consider this an invaluable collection of tools suitable for many different fields of work. It is clear and informative and at the same time packed with know-how. 5 stars!” Leif Jacobsson, visual artist

“I only wish someone had written this when I started making films over 15 years ago!” Simon Sharman, filmmaker

“Dave's approach of sharing knowledge learned from many years of professional experience is so down to earth. Hopefully, this book becomes a bible for new video professionals.” Leon Gerskovic, documentary producer

“Video Rules gave me many things to consider and think about. I've since changed my whole concept of how I shoot video!” Andrew Magnuson, videographer

“It's an absolutely great book! Very enjoyable to read with lots of useful tips. Dave draws from his own experiences, with funny, touching and valuable stories in between, making it a very personal book.” Suzanne van Leendert, filmmaker

“Dave’s passion for filming and the depth of his knowledge of the craft really come across in this book. He's "been there, done that", and offers hard-won lessons and insights from a true pro's perspective.” Nigel Bellis, producer/director

“I am the co-owner of a boutique creative agency making the move to shooting video for the web. This book is chock full of tips relevant to anyone thinking about diving into the video-making game. I appreciate that the author shares everything from the down and dirty how-tos of thinking about sound, how to frame the shot, and to how to work with clients.” Stephanie S., producer/director