New York Times bestselling author Joe De Sena, founder and CEO of Spartan, the global health and wellness platform, leader in obstacle racing, and executive producer of NBC’s television show Spartan: Ultimate Team Challenge, challenges you to live The Spartan Way.

Determined to yank 100 million people off their couch cushions to start living instead of being passive observers of life, Joe De Sena has one ultimate goal: to help improve everyone’s physical and emotional health by teaching them the tenets of Spartan living from ancient Greece: simple eating, smart training, mastering resilience, and an all-out commitment to achieving a goal.

Like Spartan training, living The Spartan Way requires endurance to reach your finish line, the goal that inspires and drives you to succeed no matter what obstacles are thrown in your path. De Sena believes you can gain that endurance in just thirty-six days by following the ten Spartan Core Virtues, timeless principles to help you embrace adversity and overcome any challenge, and making them a permanent part of your own personal core.

The Spartan Core Values include:

Self-Awareness—Know yourself
Commitment—Be dedicated
Passion—Discover your purpose
Discipline—Practice diligence
Prioritization—Put your house in order
Grit—Push your limits
Courage—Face your fears and your failures
Optimism—Look for the positives
Integrity—Act honestly
Wholeness—Live as a Spartan

De Sena turned this philosophy into a lifestyle—and so can you. With The Spartan Way, you’ll discover your true north, unleash the warrior within, and transform your life to 10X your maximum potential.