Tom's tarter control plus whitening toothpaste helps control plaque buildup and whiten teeth naturally.;Zinc citrate, a naturally occurring mineral, interferes with the calcification of plaque into tartar.;Natural silica gently whitens by removing stains that form on your teeth over time without using bleaching ingredients or harsh abrasives.;We use delicious natural flavor oils, not artificial flavors or sweeteners.;Fluoride Free