Here are Jeffrey Gitomer's 3.5 compelling reasons why you and every employee in your company must own this book, must read this book, and must act on the principles of this book:

1. It contains a game plan that any customer-serving employee, salesperson, manager, executive, or entrepreneur can enact to ensure loyal customers.

2. Any front-line employee can read it and "get it." Any front-line employee can read it and "do it."

3. Customer Loyalty is the measure of your present and future success.

3.5 Your competition may already own this book.