Aveeno Baby Soothing Bath Treatment combines ultra finely milled natural colloidal oatmeal with moisturizers to relieve dry, itchy and irritated skin due to rashes, eczema and other irritation. When dispersed in water, the hypoallergenic powder forms a milky bath that soothes as it naturally cleanses without soap. After bathing, your baby's skin is softer, smoother and relieved of the irritation associated with dry skin.