Build them up and knock them down--14 soft blocks combine in endless creative combinations.and topple with a gentle bounce that makes them safest for little ones.Match & Build Blocks can build much more than towers, too: This colourful soft-block set helps develop motor skills, logical connexions, creativity and more, so it grows along with a child, helping build key developmental skills along the way.Kid-friendly artwork on the coordinating cubes encourages matching activities (numerals with quantities, animal heads and tails and everyday shapes), puzzling (complete the picture of a Ferris wheel.) and even sequential thinking and storytelling with before-and-after flaps on three of the blocks.With unlimited open-ended opportunities for learning and play, kids can also create their own sorting games and creative combinations--and of course, the 14 soft blocks make a terrific tower, castle, boat, or rocket ship.Melissa & Doug K's Kids toys nurture early childhood development in three key skill areas: physical, cognitive and social.With interactive designs and multisensory features, K's Kids promotes constructive play and effortless learning, keeping interest high and new skills flourishing throughout the baby and toddler years.