6X cleaning power in half the time. (1 dose of tide he turbo clean in quick cycle vs. 6 doses of the leading bargain brand detergent, base variant in normal cycle);A convenient, easy to use pouch that uses 60% less packaging and lets you reuse your empty tide bottle. (Weight vs 50 oz. Bottle);Brilliant cleaning performance that leaves behind a refreshing original scent;Specially designed for he washing machines;No.1 recommended by leading washing machine manufacturers. (Based on co-marketing agreements)