Keep your smile bright, without harsh abrasives or irritating chemicals. Powersmile Toothpaste features an exclusive blend of polishers and stain-fighting botanicals, including Bamboo Powder, Calcium Carbonate, Sodium Bicarbonate (Baking Soda) and Silica, to help prevent tartar build-up while gently whitening and brightening your smile. Grapefruit Seed and Perilla Seed Extracts help fight damaging sugar acids while Peppermint Oil powerfully freshens your breath. For a brilliantly white smile and fresh breath, use JASON Powersmile toothpaste and mouthwash twice a day. The JSN toothpastes promise: No Sodium Lauryl/Laureth Sulfates No Preservatives No Artificial Colors No Artificial Sweeteners No Saccharin No Propylene Glycol No Gluten