Short neck and Unique teeth ring to prevent to swallow or prick when brushing.;Non toxic & Chewing grip are safe and good to stimulate baby's gum (BPA and Phthalates Free).;Ergonomic shaped handle good grip for both baby and parents. Colored bristles indicate amount of fluoride toothpaste to be used.;Super soft bristle and Small Head specially designed for baby's first teeth;Reddot Design Award winning toothbrush.