Master Google AdWords and Google Analytics to run successful digital campaigns. Learning Google AdWords and Google Analytics will show you how to succeed at online marketing and digital analytics, including:

• Techniques and tips for using Google AdWords and Google Analytics


• Creating, managing and optimizing search and display campaigns


• Using digital analytics to measure and improve your website and marketing

Written by Google expert, Benjamin Mangold, this is the ‘go to’ book for individuals and organizations wanting to get the most out of their digital marketing campaigns.