“Your Band Is A Virus! Expanded Edition” is the bigger and better version of the bestselling book "Your Band Is A Virus - Behind-the-Scenes & Viral Marketing for the Independent Musician". Almost double the size of it's predecessor, "Your Band Is A Virus! Expanded Edition" is the ultimate music marketing guide for serious independent musicians and bands.

Independent musicians in 2012 find themselves more confused than ever before, and finding good information can be a challenge. "Your Band Is A Virus - Expanded Edition" suggests a neutral and clear perspective, rather than feeding any industry illusions of jumping from the jamspace to Rolling Stone.

Advocating presenting the right product to the world, timing a release properly, promoting to music blogs and publications with a personal touch, outsourcing and freelancing your way to success, building a virtual army of allies, bloggers and writers, embracing the free music model, thinking outside the box, and building on every achievement, "Your Band Is A Virus" presents a very human, actionable and rational approach to music marketing coming from James Moore, an independent promoter who has tried all the tactics himself, and writes in a humorous and conversational tone.

"The intention of the book is to completely wipe out many of the misconceptions musicians have when it comes to music marketing. I'm a music promoter without a fancy title. This book wasn't written by an entertainment lawyer or a label CEO. I'm DIY and I write about what has worked for me over the last few years, and many of the ideas I'm happy to say just don't get talked about anywhere else. It's all straight talk and actionable advice, and I feel it's the most valuable music promotion book available today. Musicians have the most trouble and confusion about generating press, so that's what I mainly focus on. There's a lot of misinformation and fantasy realities out there, so the intention is to inspire and bring some clarity to artists" says Moore.

This special expanded edition also includes an industry insiders interview series featuring legendary producer Stuart Epps (Led Zeppelin, Elton John), HIP Video Promo CEO Andy Gesner, Justin Wayne of the Justin Wayne show, Katie O'Halloran of Ithinkiloveit.com and Crystal Lee of Vandala Concepts Magazine.

Review quotes:
"Bottom Line: This book can really change your life." – Indie Music Digest

"James Moore's book is one of the most effective books on music marketing and promotional strategies." - Examiner.com

"Whether you’re just starting out, looking to expand your band’s fan base, or just want to revamp your web presence — or even if you want to become one of the people who helps bands do this stuff — we can safely highly recommend Your Band Is A Virus." - Aarti Kelapure, Evolver.fm

"The beauty of this book is that Mr. Moore covers topics that will be hard to find anywhere else and also the style of writing is very easy to read and follow. This book can help Indie artists & bands gain major exposure all on their own." - Jimmy Rae, SKOPE Magazine

"Your Band Is A Virus" is jam packed with tips of the trade and is a viral marketing guide to success. – Muzicnotez.com

"Although James Moore may be perceived as my competition in the business, I proudly support this book and believe it has much to offer all artists. Its main goal is to empower artists by giving them simple, actionable steps that they can implement as they read." - Laurena Marrone, Grit PR

"I myself have spent many years promoting in the music industry working with various record labels, primarily Universal Records South doing New Media marketing. I worked with CMT, AOL, and MTV – and the same unique marketing tactics I used to promote these signed musicians are covered in this e-publication holding nothing back!" - Streetblast Media