This Simple Tape Measure really measures up - create hands-on math activities and kids will have fun without realising they're learning;Make learning measurement fun by learning how big your foot is or how tall you are;Playing with a tape measure can help children learn basic units of measurement, make estimates, compare lengths, and develop a basic knowledge for how measurements are used in real life;Perfectly-sized, manual-wind tape measure extends to 1.2m and features inches and feet on one side of the tape, centimetres and metre on the other;Ideal for ages 3+