In Rise Above the Noise, the author gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal:

• Answers to marketing interview questions


• Frameworks on how to tackle marketing case questions


• Biggest mistakes marketing candidates make at the interview


• Understand what interviewers are looking for, why they’re looking for it, and how to deliver it

Questions and answers covered in the book include:

• What promotional strategies would you use for a Honey Nut Cheerios campaign?


• Develop a social good campaign for Teavana.


• Should Hidden Valley increase the price of its ranch dressing?


• Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?


• Tell me about a terrible product that's marketed well.


• And more...