Be reminded of Mario, donkey Kong and all your favourite Nintendo characters every time you tell the time with this super-cool, super-retro game boy watch. An exact recreation of the iconic portable games console in miniature watch form, this wristwatch is the perfect gift for gamers worldwide. Plays the official super Mario land theme tune when the alarm sounds. The game boy watch features the striking game boy design and you use the actual console buttons to set the time. Featuring a grey strap, digital display and stylish design, take this watch out on your next adventure and always know what time it is. First introduced to the gaming world in 1989 (1990 in Europe), Nintendo's game boy revolutionised portable gaming. Instantly becoming a hit across the world, selling over 118 million units, the game boy transcended gaming markets to become a definitive pop culture icon of the time. Still hugely popular and highly regarded, the game boy LED the way for portable gaming, introducing classic games such as Tetris and Pokémon that are still universally popular in modern mobile gaming today. With its retro cool design, the distinctive build and colour of the game boy has widespread appeal among modern gamers and fans of the original alike. This game boy watch is an officially licensed game boy product.