At GSI Outdoors, we define innovation not through the use of some new 'unobtainium' material, nor through the monumental elevation of a never-imagined widget. No, we define innovation through the creation of unique, imaginative and fun products which reassert the values which we hold so dear. We take great pride in our ability to create new and exciting items from products which others believed could not be improved or which they believed were not worth the effort. .