Prosperous families around the world face unexpected challenges as they encounter the modern global environment. It is natural for the wealth-creating generation to cherish the cultural roots that led to their success, advocating for the family’s heritage. But, as subsequent generations are educated and trained in faraway lands and diverse cultures, new influences enter the family. The resulting conflicts can bring significant stress to the family and risk to the family enterprise, especially at times of generational transition.

Cross Cultures: How Global Families Negotiate Change Across Generations outlines the latest insights from two internationally-renowned family business consultants, Dennis Jaffe PhD and James Grubman PhD. It explains the practical, commonsense strategies that families in each culture (and their advisors) can use to resolve the differences threatening the fabric of the family. Building on the Dr. Grubman’s first book, Strangers in Paradise: How Families Adapt to Wealth Across Generations, and Dr. Jaffe’s 100 Year Family Enterprise Research project for Wise Counsel Research Associates, Cross Cultures outlines the current sociological research identifying three fundamental cultural styles around the world. It then provides insight into how families can overcome their cross-cultural stresses using proven negotiation techniques. Cross Cultures is a ground-breaking explanation of culture, its hidden dimensions, and the important new ways in which families must think, communicate, and solve problems together.