A trend and shopping expert and fourth-generation New Yorker’s chic, full-color guide to the best boutiques, shopping routes, restaurants, cafes, and bars in New York City’s “It” borough, highlighting more than 200 favorite destinations and shops for both style-oriented travelers and New Yorkers alike.

The fourth most popular travel destination in the world, New York City draws millions of visitors annually, including more than fifty-four million people in 2014 alone. At the center of this white-hot destination is none other than the borough of Brooklyn—the mecca of twenty-first century cool and style. Now, native New Yorker Rachel Felder, a widely published journalist specializing in fashion, beauty, travel, and trends, has created a portable, beautifully designed, personally curated anthology that brings this fashionable borough into focus as never before, featuring not-to-be-missed highlights and covering everything—from food to furniture to fashion—it has to offer.

Rachel takes you into some of the borough’s most diverse and charming neighborhoods, including Brooklyn Heights, Park Slope, Williamsburg, Fort Greene, Boerum Hill, Carroll Gardens, Prospect Heights, and DUMBO. She begins with valuable travel advice, including a precisely selected list of hotels, cafes, bars, bakeries, festivals, salons, and markets. She provides a sample itinerary for trip planning, as well as a comprehensive list of Brooklyn’s main attractions—including its major landmarks, parks and gardens, museums and zoos, noteworthy restaurants, bars and breweries, and artisanal food shops. She then takes you into individual neighborhoods, exploring each thoroughly by shop type and goods, providing the complete address, phone number, and website for each.

Insider Brooklyn is filled with must-have advice on trendsetting furniture and décor; antiques and vintage; clothing for men, women, and children; jewelry, both affordable and high-end; beauty—makeup, perfume, and salons; health and wellness, including juices, gear, and fitness specialists; children’s goods; stylish kitchen essentials and decorating for the table; unique art and objects; rare oddities and curiosities; and favorite bookstores, specialty grocers, and niche shops. The stores have been chosen with an expert’s eye, including new discoveries, popular mainstays, and neighborhood gems worth visiting.

Bursting with invaluable insights, helpful tips, and must-see destinations, Insider Brooklyn is an indispensable resource and a visual feast for tourists and business visitors headed to the city, locals—both Brooklynites and other New Yorkers—and armchair travelers who simply want to dream about and shop it from home.