This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

 

This up-to-the-minute reference will help you master all three facets of sports analytics — and use it to win!

 

Sports Analytics and Data Science is the most accessible and practical guide to sports analytics for everyone who cares about winning and everyone who is interested in data science.

 

You’ll discover how successful sports analytics blends business and sports savvy, modern information technology, and sophisticated modeling techniques. You’ll master the discipline through realistic sports vignettes and intuitive data visualizations–not complex math.

 

Every chapter focuses on one key sports analytics application. Miller guides you through assessing players and teams, predicting scores and making game-day decisions, crafting brands and marketing messages, increasing revenue and profitability, and much more. Step by step, you’ll learn how analysts transform raw data and analytical models into wins: both on the field and in any sports business.