Pompous names, bizarre ads, hundreds of new scents a year—the multibillion-dollar business of fragrance has long resisted understanding. At last the first critical—and critically acclaimed—guide to perfume illuminates the mysteries of this secretive industry. Lifelong perfume fanatics Luca Turin (best known as the subject of Chandler Burr's The Emperor of Scent) and Tania Sanchez exalt, wisecrack, and scold through their reviews with passion, eloquence, and erudition, making this book a must-have for anyone looking for a brilliant fragrance—or just a brilliant read.