Each of the twelve chapters represents a rung on the ladder of dynamic narrative development.  Beginning with the most basic plot outline, Ellis leads readers through exercises and discussions of elements that build a story into a memorable reading or listening experience.  The chapters include many topics of interest to all writers, regardless of medium, but some will speak most potently to those writing either fiction or personal narrative. Chapters include Characterization, Point of View, Emotion, Context, Imagery, and Connection [with the reader].  Herself a leading professional storyteller, Ellis also includes a chapter especially for those who plan to craft stories for oral performance.