Key Features

• Updated for Magento 2, this book offers a comprehensive coverage of all the new features of Magento to build modern online stores
• Exploit little-known techniques to extend, tune, and manage your Magento installation
• Detailed coverage to make your store run faster, better, and more productively

Book Description

The long-awaited release of the world's most popular online solution, Magento 2, is now out with an all new interface and several enhancements. This book offers you advanced guidance on managing, optimizing, and extending your store while taking advantage of the new features of Magento 2.

This is a comprehensive guide to using the all new features and interface of Magento 2 to build, extend, and design online stores. From planning your Magento installation through to advanced techniques designed to make your store as successful as possible, this book is your roadmap to managing your Magento store. Focusing on Magento's Community version, the book covers everything from creating and managing multiple stores to fine-tuning Magento for speed and performance. You'll learn how to manage categories, products, design themes, extensions, and more.

What You Will Learn

• Discover what makes Magento 2 different — and even more powerful
• Develop strategies to create multi-store environments
• Find out how to create themes and extend the functionality of Magento 2
• Create sound development practices to insure code integrity and security
• Know the why, as well as the how, behind using Magento 2

About the Author

Bret Williams, for over 20 years, has engineered the creation of hundreds of websites, including many profitable e-commerce properties and several Internet firsts. Beginning with version 1.3 of Magento CE, Bret began an odyssey of becoming one of the foremost experts on leveraging Magento to build successful online businesses. Today, as CEO of novusweb llc, Bret continues to provide e-commerce management services from his office in Austin, Texas. Bret authored the wildly popular Mastering Magento, and he is the co-author of Magento 2 Administrator's Guide (Packt Publishing) with his wife and business partner, Cyndi. His company also owns MageDaily.com, a Magento news and reviews blog, and MageRevolution.com, which sells Magento enhancements

Jonathan Bownds is an e-commerce professional living in the sunny climes of Austin, Texas. He got his start working in technology around 1998, and he promptly gravitated toward Linux, system administration, security, and open source projects. He's been embroiled in something related to one of these topics ever since.

He is currently a partner at Praxis Information Science (www.praxisis.com), a web development company that specializes in tackling interesting Magento problems and helping merchants make a go of it in the wild and woolly frontier of e-commerce.

Beside work, he enjoys spending time with his wife and two boys, playing tennis, reading, and in an ongoing search for the best breakfast taco in Texas.

Table of Contents

1. Planning for Magento
2. Installing Magento 2
3. Managing Products
4. Designs and Themes
5. Configuring to Sell
6. Managing Non-Product Content
7. Marketing Tools
8. Extending Magento
9. Optimizing Magento
10. Advanced Techniques
11. Pre-Launch Checklist