Direct Bookings For Hotels is a guide for hotel owners and managers who are struggling to make more profit.
The hotel business has become increasingly reliant on customers from Online Travel Agent (OTA) websites. This means paying out large amounts of cash in commission payments.
It makes sense for hotels to try to reduce their reliance on these websites and make some customers of their own.
The Real Problem is that customers from OTA websites are never really yours. You pay your commission to borrow them for a while. You’re not even guaranteed a repeat visit.
The book reveals: