The self-sufficiency that owning your own business brings is, in many ways, the epitome of the American dream. Every year hundreds of hopeful entrepreneurs enter the business world. Only a select few succeed.

Why do some businesses thrive while others quickly fail? The answer is simple: most fail because they lack properly designed and implemented business strategies.

In The Small Business Owner’s Manual, three business experts combine their skills in operations, human relations, and finance to provide you with a guide to entrepreneurial success. You’ll discover the elements you need to consider and plan for before—not after—you open for business, including

• product or service definition,


• market analysis,


• exit strategies,


• roadblocks to success,


• funding options,


• accountability,


• company size,


• sales strategies,


• human resources,


• your role in the company, and


• much more!

Don’t let your new business become yet another failed attempt at the American dream. Consultants Jerry Isenhour, Ed Krow, and Patricia Lawrence put their years of experience saving small businesses at your disposal. What you learn from them can be the difference between failure and success.

Your business is a dream come true. Don’t let a lack of preparation prevent you from seeing it thrive.