Joico's leader Sara Jones is a 30+ year veteran in the salon industry. She began her career as a hairdresser and soon transitioned from "doing hair" to "teaching hair" as she became an educator for a leading product company. Her strong skills and leadership capabilities advanced Sara's career quickly, eventually holding top executive positions with several major manufacturers. Given her hairdressing background, Jones has a unique perspective on what salon professionals and their clients are looking for from a product company. "At Joico, we believe we must provide the utmost in quality products and education. Equally important is our commitment to support our industry with integrity, honesty and passion. Our company Mission and Core Values are expressed as such", says Jones, adding "our mantra says it all... 'All for the love of beauty'. From the stylist behind-the-chair who's passionate about revealing the potential of every person's individual beauty to the client who walks out of the salon and into the world with a bold new look and confidence, Joico gives you the power to transform hair and transform people. This creamy, conditioning clarifier leaves hair clean, moisturized and radiant while providing a smooth slip for wet combing after deep cleansing. Ideal for those who live in areas with hard water, swimmers, styling product users and for anyone who will soon receive chemical services. A professional quality clarifier that removes styling product buildup, mineral deposits and chlorine, which can alter haircolor or inhibit chemical services.