Hours of fun can be had with this dough; it's brightly colored and has a plesant smell; younger children will find it easy to play with, easy to create things and most of all fun;Dough come sealed in a clean white 3-pound tub color is indicated on the label when finished with play, dough can be stored in easy open tub for future play tubs are air tight;Soft and malleable dough is easy to clean up and easy to play with construct any figure, sculpture or shape with ease;Dough is safe and non-toxic; Conforms to ASTM D 4236;Art-time dough can be utliized over and over again with proper storage and care