This unflavoured toothpaste was initially developed as a result of autistic children who have a problem with taste, even to the extent of not liking the taste of water. This has resulted in a paste with no flavour or sodium lauryl sulphate and with 1450ppm fluoride. Other possible outlets for unflavoured paste include, people who simply don't like the taste of mint, children who need to increase their fluoride from 500-600ppm to an adult dose, as very often low fluoride paste is banana or strawberry flavoured.