CoffeeGenic Coffee grows on trees and the fruit is a berry. The berry contains green seeds, which are the ''beans.'' The outer part of the berry is washed away to get to the seeds. The seed has a higher amount of phenolic acids (50%) than the berry (about 35%). The problem with the roasted coffee you drink is that much of the beneficial phenolic content of the coffee bean is destroyed during the roasting process.CoffeeGenic™ Green Coffee Extract is produced through a patented extraction process to deliver an extraordinarily high proportion of chlorogenic acid for maximum potency. The coffee beans sourced for CoffeeGenic™ Green Coffee Extract are organically grown. For optimal benefit, one vegetarian capsule of CoffeeGenic™ Green Coffee Extract should be taken before heavy meals. Each capsule is standardized to 50% chlorogenic acid.