Advertising Account Planning: Planning and Managing an IMC Campaign
価格： ￥12,970
カテゴリ： ハードカバー
ブランド： Routledge
関連商品
- Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)
- Advertising Research: Theory & Practice
- Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
- Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
- Beyond Advertising: Creating Value Through All Customer Touchpoints
- Using Qualitative Research in Advertising