Technology & Design With the Most Awards - Red Dot Design Winner 2014 | Home & Trend Award : Innovation of the Year 2014 & Golden Award Best of the Best | EESC European Award 2014 Best Product of the Year 2013 | Winner of Plus X Award 2013;Superior Taste for Hot & Cold Beverages / People Need Mg2+ - Magnesium is a natural mineral and flavor carrier which enhances the aroma and taste of tea and coffee and provides a much better crema. Mg2+ has become a crucial mineral lacking in our diet. It is estimated that > 60% of adults in US do not receive the minimum daily requirement;Unsurpassed Filtration - Cleaner - No black bits in the water, Faster - No pre-soaking required to activate filter, Safer - Contains silver to provide antimicrobial protection and prolong filter life, Stability - Designed to deliver stable performance over the life of the filter. The filter ingredients won't get packed down at the bottom and reduce filtration efficacy.