インターネットデパート
- 取扱い商品数1000万点以上の通販サイト。送料無料商品も多数あります。
Strategic Brand Management : Building, Measuring, And Managing Brand Equity
価格: ¥2,566
カテゴリ:
ペーパーバック
Amazon.co.jpで確認
関連商品
Advertising and Promotion: An Integrated Marketing Communications Perspective
Best Practice Cases in Branding
How Brands Grow: What Marketers Don't Know
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Marketing Analytics: Data-Driven Techniques with Microsoft Excel
Consumer Behavior
HBR's 10 Must Reads on Innovation (with featured article "The Discipline of Innovation," by Peter F. Drucker)
Aaker on Branding: 20 Principles That Drive Success