記事は3C (Clear, Concise, Correct)が重要と学んだ記憶があります。これに対して本書のChapter 1は"News writing should be clear, concise, accurate and interesting."という文から始まります。記事を構成する1語1語に対して選び方を含めて情熱の伝わってくるような本です。

<< CONTENTS >>
1 LANGUAGE: Pompous, Pedantic and Plain
2 NEWS WRITING: Information Is Not Enough
3 LEADS: The Agony of Square One
4 THE CASE FOR THE PERIOD
5 JOURNALESE
6 TONE: The Inner Music of Words
7 PITFALLS: Attributive Verbs and Loaded Words
8 QUATES: Your Words or Mine?
9 COLOR: Dip Your Brush in Small Details
10 PSEUDO-COLOR: Cliches and Other Trespasses
11 FEATURES: A View from the Poets' Corner
12 USAGE: Handling Those Hectoring Hangups
13 BESTIARY: A Compedium for the Careful and the Crotchety