Traditional planning no longer guarantees success. Rapid change, uncertainty, new technologies and a flatter world call for a new approach.

The award-winning Strategy-In-Action shows how companies ended the long-standing divorce between planners and implementers. One saved $200m from people power, another made €74m from innovation.

CEOs, senior managers and strategists will find a systematic 7-step roadmap:
•11 differences of Strategy-In-Action (e.g. Strategy for vs. strategy with): a checklist for your dynamic strategy process, pp32-33.
•6 ways to move from silos to alignment among multiple stakeholders (e.g. Put the taboos on the table). Zweifel & Borey show you how, pp42-53.
•How to overcome resistance or indifference—and maximize buy-in. Ask these “magic” questions and give voice to the dissenters without losing control, pp54-57.
•4 powerful questions for a shared understanding of the whole animal—including best practices and checklists, pp58-59.
•How to get intelligence from far-flung locations that are often less invested in the status quo and more open to innovation (e.g. Metanational instead of multinational), pp60-61.
•3 proven tools to align the company on a strategic intent as a magnet for action and strategic filter for decisions. Clients pay the authors $26,000 on average because these tools yield 10x ROI, stick, and frankly outperform any others on the market, pp77-80.
•7 steps for building a dynamic strategy roadmap back from the future. First you do a SWOT, then plan, then act, right? Wrong. Never plan from existing circumstances, pp34-36, with examples (even flipcharts, of course anonymous).
•The shocking truth about metrics. Many strategists use the wrong indicators, with unintended/disastrous outcomes. E.g. Output indicators don’t pull for the right actions. How to drive strategy execution from a single dashboard with 5 key metrics, pp99-104.
•How to foster a leadership mindset. As Peter Drucker said, culture eats strategy for breakfast. How do you get your team to be obsessed with winning? Eye-opening use cases, pp131-142.
•6 rules for getting quick wins, screening out losers and getting feedback from the action. The key is to catalyze strategic path-breaking action, then have the action inform the strategy. (Rule #4 is “low cost, low risk.”) Actionable cases, pp146-157.
•… and finally, How to control the momentum. Use the Worksheet on p197 to drive the whole process with ease and position yourself as a trusted strategy guru.

Strategy-In-Action gives readers the art and science of integrated planning, people and performance.

"I was highly skeptical—but now I wish I had had your tools 35 years ago when I was starting out."
—Werner Brandmayr, former President & Managing Director, ConocoPhillips Holding Europe

“We have results that were virtually impossible before Strategy-In-Action.”
—Lawrence Obstfeld, CEO, Image Navigation

"Hands-on, entertaining and efficient—and sure to add value to your company. Just do it!"
—Dr. Alexander V. Herzog, CFO Ruf Group, CEO AVATECH & Ruf Services

“A new logical, efficient and common-sense approach. A must read for anyone involved with strategic planning in the 21st century.”
—Dr. Martin Cross, Chairman, Medicines Australia

"The only strategy book that gives a truly holistic view of strategy. It integrates strategy alignment, highly pragmatic execution and performance, and the human element in one seamless process."
—Dr. Frank Waltmann, Head of Learning, Novartis

Zweifel, strategy & performance expert and award-winning author, and Borey, CEO and turnaround guru, use their experience at Fortune 500 companies, SMEs, and UN/government agencies to offer a turn-key methodology for CEOs and senior managers that yields quick wins and stands the test of time.