Who made the rule that being healthy has to be hard? We demand healthy and delicious! Thats why we wanted an all in one vitamin that could serve as a healthy treat on a long, tiring afternoon, something that combined the stuff toughest to get from foods, something guilt free with no artificial stimulants, colors, flavors or other junk. When we couldn't find one, we decided to create one ourselves. SmartyPants Adult Complete feature only the best quality ingredients, crafted in a GMP-certified facility and tested for purity by an independent lab. Made with Certified Organic ingredients and NO High Fructose Corn Syrup or other artificial sweeteners and gluten- and casein-free. Our Omega 3 DHA and EPA fish oil comes from eco-friendly sustainable small fish sources - no tuna or salmon oil that run the risk of mercury or PCB contamination. We never use any fake or artificial flavors, sweeteners, preservatives or dyes. A gummy you can respect, SmartyPants!