Naty AB was started in 1994 by Marlene Sandberg, who is still the Managing Director today. She was alarmed at the waste being generated by disposable nappies and determined to do something about it. After several years of invention, research and development and building up a network of likeminded Eco-conscious business people, she was able to launch her own unique nappy, ?Nature Babycare?. This nappy performs as well as other disposable nappies but is based on renewable and biodegradable materials.