With the No Limit and Cash Money crews having permanently seared the once-ignored Deep South into the hip-hop map, Nelly arrives to make a mark for the heretofore uncelebrated St Louis scene. After outlining the rules of the game from lifestyle (gats, grass and sex) to wardrobe (he cuffs his jeans like Beaver Cleaver), the rapper offers scenario after scenario depicting the gangsta world as one big party; he and his crew seem much more interested in fellatio than shoot-outs. The title single is the clear standout with its low-rider groove, but the midtempo R&B-flavoured flows of "Utha Side", "Greed, Hate & Envy", and "Steal Da Show" are also seductive. --Rickey Wright